This is sixth and final part of my reflections on the book - Switch. This is going to be a short post. Before reading this post, read other posts.
Once the change process has kicked in and you got the Elephants moving, the next thing to do is to convert the momentum to forward momentum. A long journey starts with a step but a step does not guarantee the long journey towards the destination. We need to constantly reinforce - "point and move towards the destination", "get the elephant moving towards the destination" and remove impediments by "shaping the path". We need to follow the pattern of Switch.
A good thing about a change is that once you moved it an inch from stationary, the change feeds itself. Once you start, the change favors you. The mere exposure effect and cognitive dissonance play their part to continue to push through the change (snow balling effect). The only thing that you need to ensure is to follow the pattern again and again - "direct the rider, motivate the elephant and shape the path".
The learning from the book is immense and i think the insights are so engrained that i would follow Switch framework in my life - personal and profession. I would like to thank Heath brothers was writing such a wonderful book that is quite engaging. Hope to read the other books.
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