Why companies fail to out-think?

I am running two steps per second and my friend is running at three steps per second. I feel that it should be pretty easier to catch him up in next few seconds and I keep running. I don't focus on the things that I should be doing and I m thinking to beat him. My friend keeps running at his own pace and so do I. After an hour, I find my friend quite a distant apart and no more reachable in two steps. We, the human being, fail to appreciate the importance of daily improvements and we realize the havoc only when the difference is huge. Then, we blame technology, processes, economy, education system, neighbors, society, politicians and everything. When you don't think about future, you cannot have future and in future you will be history.

With this thoughts in mind, I am going to open the book of "Competing for the future" by Gary Hamel and C.K. Prahalad.